who we are

Tony’s journey with Lead Proactive began in 2024, driven by a passion for empowering today’s sales managers to become tomorrow’s elite sales leaders. 

Through personalized coaching, training, and world-class assessment tools, Tony's mission is clear: to cultivate transformative sales leaders who materially impact their businesses, teams, and careers.

Understanding the profound influence that sales leaders have on their teams, Tony is dedicated to raising the bar and setting higher standards. By championing proactive sales leadership, implementing simple yet impactful processes, and adopting an EQ-led approach to people management, he aims to enhance results whilst improving talent retention and development. 

With over two decades of experience in building, scaling, and leading high-performance B2B sales teams, Tony brings a wealth of knowledge from diverse environments, including global corporations and owner-backed startups and scale-ups. 

Having nurtured over 200 sales leaders to date, Tony takes immense pride in watching his mentees evolve into world class Sales Heads, CROs, CEOs, and thought leaders in their fields.

Armed with world-class sales diagnostic tools and a proven, data-driven methodology, Tony’s passion lies in the transformative journey of developing sales talent into dynamic leaders.

With Tony’s guidance, tomorrow’s sales leaders are set to unlock their full potential and redefine what’s possible in the realm of sales leadership.